Quicksprout was another one of those sites that I’ve read for years. And one of the first Quicksprout posts I remember reading was Neil detailing the biggest business mistake he has ever made.
I took quite a few business lessons away from this post, but what I truly learned was that people like to read about other people’s failures. They like to know that even people they respect make mistakes.
From a blogging perspective, one of the most effective ways to connect with your audience is to reveal the things you’re not proud of.
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